Even social networks themselves reward brands for having a high follower count. A brand with a larger follower count will look better, and people are more likely to follow larger brands on social media. ![]() That’s why there are people who run entire businesses based off selling followers to brands. Whether we like it or not, people look at your follower count when they open your profile. While people might tell you that the follower count doesn’t REALLY matter, or that they don’t pay much attention to it, the truth is that we all do. ![]() There’s a reason for this-while we know that social media can be a great way to reach and engage with people on a scale that few other marketing platforms can promise, we also recognize that it isn’t effective if you don’t have an audience to talk to. Whenever we talk about social media, the concept of follower count inevitably finds its way into the conversation.
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